Isabella was born in Milan where she graduated in Foreign Languages and Literature. She has been working for many years in the world of the events management as Head of the company that she founded in the middle of the 90’s. In 2003 she started working as Executive Assistant to the President of one of the most important production houses in the national and international scene. Here the collaboration with film makers, directors and screenwriters rekindled the never dormant passion for narrative techniques, especially the cinematographic and advertising ones.

So she decided to take on a new challenge, a passionate project in which the knowledge of a constantly evolving advertising market and her love for film making merge. This is how Myndset was born, a digital agency whose mantra is a hymn to working in synergy, which reveals to be even more competitive and successful than the work of the individual, especially over long distances. Its mission is to satisfy the growing need of creative talents from clients increasingly more demanding, representing them in a brilliant way and in a global perspective.