He was born in Milano in 1969.
He attended the I.T.S.O.S. school of Milan, where, in 1988, he got a diploma in Visual Communications. After high school graduation he went to University in Pavia, where he attended the faculty of Modern Literature with a specialization in art, cinema and history.
He started working as advertising director in a duo with Matteo Sironi. In 1996 he signed an exclusivity contract with BRW&Partners; after seven years he signed another exclusivity contract with Mercurio Productions (for five years).
At the moment he is working alone as a free lance director.