Jari is a London-based Italian film director who uses a combination of daring techniques to create his works. He started his career as an extreme sports filmmaker, moving swiftly to become assistant Director at RCR Films in Barcelona, where he worked for some of the most celebrated directors in Spain. He then made his directional debut and shot a number of successful music videos, one of which won him an MTV award. Soon afterwards he launched his career as an independent commercial director, working internationally between Italy, Spain, the US and the UK. His films have focused on the Lifestyle, Fashion, Action, Wild Urban, Automotive, Extreme Sports and Nature genres. Jari’s works demonstrate his ability to tell a story in visual terms. He likes to juggle a succession of contrasting impulses – music, rhythm, dance, landscapes, odd and eccentric characters, primal aesthetics and unexpected cuts combine to plunge the viewer into an immersive experience. Among the clients he has worked for are Pepsi, Dolce & Gabbana, Mustang, Red Bull, UniCredit and DJI.