Nigel is the man behind countless global billboard and press campaigns.
Decades of experience collaborating with ad agencies and marketing departments.
Building unique teams to facilitate the creative process and delivering the vision from traditional billboards to digital & social media.
In an ever-changing world, adaptability and being ahead of the curve is key to creativity.
A prime example of this is as founder and creative director of AIR-CGI (Automotive Image Rendering).
Gathering together some of the best international CG talent and channelling the diverse skill sets into creating imagery at the forefront of the field at that time.
Delivering the first automotive CGI billboard & press campaign for Ford USA with Team Detroit in 2006.
Awards followed – Campaign Photo Awards for the Mars campaign in 2010 with AMVBBDO London…. and significant productions – Volvo C30 with SCP Grey Goteborg a truly global shoot – Hong Kong, Rio, Miami, Barca etc… all with CG cars, pre-visualised on location with compositing & creative retouching back in the UK studio.
Move up to the present – premium clients like Rolls-Royce, Triumph Motorcycles, Royal Enfield …. awards nominations – International Motor Film Awards, AOP Awards, Luerzers Best 200 Ad Photographers Worldwide, Production Paradise, OneEyeland, Creative Review and articles – Creativepool, EVO magazine…
What’s new in 2021 – billboard & press campaign for Ford ‘Backbone of Britain’
Directing TV slots for Vauxhall EVs… the story continues…