The great director, the great cameraman, the great photographer, hardly want to appear. Their extraordinary talent is expressed in the image. The face of a woman, the incredible passion of nature, the joy of children, the desperation of men. The happiness of a sporting victory.
Except for the greatest of the story, the public does not know the photojournalists, while recognizing their style in a book, in a magazine, in an advertising billboard. And this is also what happens with Luca Cattoretti, who has been tied for 12 years to the campaigns of “Toglietemi tutto, ma non il mio Breil”. In a brief biography it is right to offer Luca’s image to the public: rather small, very thin, with a thick crown of blond curls and very blue eyes. An avid smoker of unfiltered cigarettes, he despises wine and hardly eats more than a snack. He hates new technologies and never uses the phone. Drive a battered Maggiolino. Always tanned, he lives in the countryside with three dogs and five cats. A tough guy. A man of other times. In other words, it is not clear what Pamela Anderson, Charlize Teron and Carrè Otis find in him. It’s simple: in Luca they identify the photographer who intercepts their expressions, their smiles, their tears, as if he has always known them. But not only beautiful women, high fashion and lingerie. Luca portrayed top managers and great entrepreneurs.
Luca studies, updates, travels, observes, takes notes. On the surface, he appears listless and only lucky to get the right shot. It’s false: it is the result of years of continuous learning, of creative desire, of comparisons and comparisons.